Sr. Staff Product Marketing Manager, Competitive Intelligence and Response

Illumina is a company focused on expanding access to genomic technology to improve health equity globally. The Sr. Staff Product Marketing Manager will define and execute strategies to drive product adoption and competitive positioning in the marketplace, leveraging deep customer insights and cross-functional collaboration.

Responsibilities:

• Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy
• Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage
• Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs
• Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels
• Work as part of a cross functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products
• Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives

Requirements:

• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor's degree, or a minimum of 8 years' experience and a Master's degree, or a minimum of 5 years' experience with a PhD, or equivalent experience
• Ability to own both long-term strategy and executional detail
• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
• Ability to solve problems informed by robust analysis and multiple data points
• Ability to influence people and diverse stakeholder groups within a global, matrixed organization
• Excellent interpersonal, verbal, and written communication skills
• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
• Organizational capabilities to drive work proactively
• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired
• Deep technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired
• Field sales experience strongly preferred