Senior Manager Product Marketing

Epiq is a company that focuses on software and AI solutions for corporate legal departments and law firms. The Senior Manager Product Marketing will develop and implement marketing strategies to enhance brand awareness, drive market demand, and support business growth through targeted messaging and lead generation initiatives.

Responsibilities:

• Use your understanding of client challenges, value drivers, and jobs to be done to develop simple, compelling messaging tailored for different channels, audiences, and use cases
• Create and execute brand awareness and demand generation campaigns using email, social media, webinars, events and other tactics to generate high-quality opportunities for sales
• Develop and execute account-based marketing (ABM) campaigns
• Partner with subject matter experts and content marketing team members to plan, manage, and produce content including thought leadership, videos, case studies, and webinars
• Maintain competitive battlecards in partnership with product management
• Collaborate with sales, product management, corporate marketing, and other departments to ensure alignment of marketing efforts
• Track and report on marketing activities and outcomes

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 5-7 years of experience in product marketing
• Excellent communication skills, both written and oral
• Creative and innovative, regularly looking for ways to improve on current marketing efforts
• Interpersonal skills, able to build relationships and collaborate across the business
• Strong analytical skills with experience evaluating data and making recommendations based on data-driven insights
• Proactive, self-motivated, and comfortable working with ambiguity in a fast-paced environment
• Excellent multitasking and project management skills
• Intellectually curious with a willingness to ask questions, listen, learn, and adapt in a quickly evolving environment
• Ability to adapt to specific verbal and brand guidelines and structured marketing processes
• Working knowledge of Salesforce or comparable software
• Comfortable using project management and AI tools to create and manage marketing deliverables
• Must be authorized to work in the United States for any employer
• Legal experience or experience marketing to legal professionals is a plus
• Experience marketing AI software is a plus
• Certified Marketing Management Professional (CMMP) a plus