Housecall ProRemote
Senior Product Marketing Manager, Market Strategy
United States
Full-time
10 hours ago
$129,000 - $152,000 USD
H1B Sponsor
Key skills
B2B SaaS product marketingPricingpackaging strategiesData tools proficiencyResearchexperimentation methodsCustomer empathyB2B marketsAppcuesFigmaClear written communicationDecision-makingGoSQLAnalyticsTableauSaaSA/B TestingCommunicationSales
About this role
Housecall Pro is a company focused on building solutions for home service professionals to improve their operations and lives. The Senior Product Marketing Manager will leverage data and storytelling to develop strategic packaging, pricing, and go-to-market strategies that drive business growth, while collaborating with various teams to ensure successful implementation.
Responsibilities:
- Define and maintain customer segments using firmographic, behavioral, and product usage data
- Recommend high-impact pricing and packaging strategies, including industry bundles and upgrade paths
- Craft messaging and positioning by segment and buyer type, and translate it across web, product, and sales assets
- Conduct competitive analysis and win/loss interviews to develop battlecards and switch incentives
- Build enablement materials like talk tracks, ROI calculators, and objection-handling tools; assess their effectiveness
- Partner with Analytics to design and run experiments across pricing, packaging, and lifecycle marketing
- Monitor performance metrics such as conversion, ACV, attach rate, and churn; share insights and actions
- Write go-to-market briefs that align cross-functional teams and deliver high-quality campaigns on time
Requirements:
- 3-7 years in B2B SaaS product marketing, growth, or strategy roles with segment ownership
- Hands-on experience developing and rolling out pricing and packaging strategies
- Proficiency in data tools (i.e. SQL, Tableau) and business analytics
- Deep knowledge of research and experimentation methods (e.g. surveys, A/B testing, clustering; MaxDiff/conjoint a plus)
- Proven success influencing outcomes across Product, Sales, Analytics, and Finance
- Bachelor's degree or equivalent work experience required
- Clear written communication and decision-making using briefs and metrics
- Strong customer empathy developed through interviews, call listening, or field work
- Comfort working across both product-led and sales-led growth environments
- Familiarity with B2B or field service markets
- Experience with tools like Appcues, Storylane, and Figma (for light editing)