Digital People is a leader in employment technology and talent solutions, seeking a Senior Program Manager to lead high-visibility executive programming and strategic event partnerships. The role involves managing third-party sponsorships, executing corporate events, and optimizing engagement strategies to drive business growth.
Responsibilities:
- Lead planning and execution of third-party sponsorships and priority corporate events (in-person, hybrid, and virtual)
- Serve as the central project manager across all event workstreams, coordinating internal and external teams
- Manage end-to-end event production: timelines, vendors, agencies, platforms, logistics, on-site execution, engagement strategy, contingency planning, and post-event reporting
- Support development of integrated event strategies aligned to business goals and target audiences
- Partner cross-functionally to define event goals, scope, and audience engagement strategies
- Manage/maintain budgets (typically under $300K), including forecasting and tracking
- Analyze performance metrics and engagement data to optimize future programs
- Implement scalable processes, tools, and best practices across the events portfolio
- Manage approximately six major events annually, with peak activity in September/October
- Collaborate across U.S., UK, and Germany time zones (U.S.-based role; flexibility required for early/late meetings)
- Lead planning and execution of major third-party industry conferences throughout the year, including large-scale trade shows and HR technology expos. Responsibilities include managing booth activations, speaking sessions, hosted luncheons and evening events, and overseeing full setup and breakdown logistics
Requirements:
- 8-10 years of experiential marketing or large-scale event management experience within a corporate or agency environment
- Strong tradeshow and large booth activation expertise, including strategies to drive booth traffic and engagement
- Experience producing conferences, hosted programs, and executive-level events
- Proven ability to manage complex, cross-functional workstreams
- Highly organized, proactive, and adaptable in fast-paced, evolving environments
- Strong written and verbal communication skills; data-driven mindset
- Proficient in Google Workspace; comfortable working on Mac systems
- Relevant certifications (CMP, CSEP, CMM, DES, PMP) are a plus