Growth Marketing Manager

TEKsystems is a leading provider of business and technology services, helping clients activate ideas and solutions for transformation. The Growth Marketing Manager will support ASO initiatives, monitor app performance metrics, and lead creative development for app store assets.

Responsibilities:

• Support and execute ASO initiatives to improve keyword rankings, discovery, and conversion rates across app stores
• Utilize app intelligence tools to guide keyword strategy, metadata improvements, and creative optimization
• Monitor and report on app performance metrics, including rankings, installation rates, conversion rates, and promotional tool effectiveness
• Stay current with the latest trends, updates, and best practices in the Apple App Store and Google Play Store ecosystems
• Execute A/B tests on app store creative elements—including screenshots, promo videos, descriptions, icons, and messaging—and deliver performance insights
• Lead the creative development process for app store assets, partnering closely with design and digital production teams
• Support strategic planning and execution of app updates, coordinating with Product, Engineering, Marketing, and other partners to ensure smooth launches
• Develop positive, productive relationships across teams while facilitating strong communication and project alignment

Requirements:

• 5+ years in digital marketing, mobile product marketing, account management, or analytics with a focus on ASO or mobile app growth
• Bachelor's degree in Marketing, Business, Statistics, or an equivalent combination of experience and training
• Proficiency with tools such as Sensor Tower, Google Analytics, App Store Connect, and Google Play Console
• Experience pulling reports and programming assets across mobile and living‑room platforms (e.g., Apple App Store Connect, Roku, LG, Samsung TV, Fire TV, Google Play Console, etc.)
• Strong analytical mindset with the ability to identify patterns, interpret trends, and communicate insights clearly
• Excellent verbal, written, and presentation skills
• Highly organized with strong project management capabilities and the ability to manage multiple priorities simultaneously
• A general understanding of digital creative workflows, asset development, and briefing processes