Sr. Manager, Customer Data Platform (CDP) & Marketing Automation (MA), U.S. Commercial Operations (Remote-Eligible)

Vertex Pharmaceuticals is a global biotechnology company that invests in scientific innovation. They are seeking a talented leader to join their North America Commercial Operations team to support their portfolio of transformational therapies, focusing on marketing technology and digital customer engagement.

Responsibilities:

• Collaborate with cross-functional teams, including marketing, sales and DTE (IT), to ensure the product aligns with business needs and technical requirements
• Develop use cases aligned to marketing team objectives and drive consensus with relevant internal stakeholders to align on feasibility and implementation plan
• Ensure maintenance of detailed product backlog, including user stories, epics, and acceptance criteria, in collaboration with the development team
• Support the definition and measurement key performance indicators (KPIs) to assess the product's success and support data-driven decisions for continuous improvement
• Provide training and support to internal teams and customers to maximize the value of the marketing automation platform
• Manage expectations and feedback acting as a bridge between stakeholders to ensure effective communication of product updates and milestones effectively
• Participate in all aspects of agile process including sprint planning and retrospective meetings to ensure efficient development cycles and prioritized features based on business and customer needs
• Provide strategic input that helps manage the relationship with the MA & CDP vendors to evaluate potential platform updates or upgrades and recommendations on their implementation
• Ensure compliance with relevant data protection and privacy regulations in the implementation of marketing automation features (e.g., HIPAA)
• Stay informed about industry trends, emerging technologies, and best practices in CDP & MA to identify opportunities for innovation
• Foster a culture of innovation, teamwork, and customer-centricity within the product team and across the organization
• Cultivate strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing and launch readiness teams
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Requirements:

• 5+ years of work experience working with marketing technology platforms with a specific focus on CDP and MA technology platforms
• Experience establishing and gaining cross-functional and leadership alignment on a marketing technology product vision, roadmap and implementation plan in a matrixed organization
• Ability to effectively translate commercial business requirements into articulate functional requirements to ensure alignment on stated business objectives across teams
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, privacy, and compliance requirements within the life sciences industry specific to the use of marketing technology platforms
• Ability to travel 10 - 20%
• Healthcare/biopharmaceutical experience is strongly preferred