Director, Product Marketing

Blackbaud is a leading provider of AI-powered solutions for social impact, and they are seeking a Director of Product Marketing to lead their Product Marketing team. The role involves developing go-to-market strategies for Blackbaud’s financial management portfolio, collaborating with various stakeholders, and driving the strategic direction of the marketing efforts.

Responsibilities:

• Partner with product management to develop pricing and offer strategy
• Become head storyteller for your solutions as you lead product launches
• Develop a deep understanding of competition and buyer behavior to positively impact win rate and to effectively represent the market as a collaborator on Blackbaud’s annual and long-term strategies
• Work closely with the full GTM team to develop and prioritize growth and retention plans for your solutions
• Collaborate with senior leaders in growth marketing to establish strategy for lead generation and pipeline building
• Ensure internal and external stakeholders are armed with value/differentiation presentations, pitch decks, call scripts, case studies, web content, white papers, and ROI tools
• Analyze key metrics to understand the health of your portfolio and to inform GTM strategy and to drive alignment on priorities
• Analyze team talent and engagement; recommend talent development and team building initiatives
• Lead the development of PMK budgets and operating plans for programs within your portfolio of solutions
• Collaborate with senior stakeholders, ensuring transparency on issues and decisions
• Drive production of reporting when needed to effectively measure team metrics and optimize accordingly
• Represent Marketing leadership as needed in cross-functional collaborations with Customer Success, Sales, Product Management, Data Sciences, Payments, Services, Finance, etc

Requirements:

• Ability to represent buyers of financial management solutions including their operational challenges, content consumption behaviors, information requirements, sentiment regarding us and the competition, voices in the industry that influence them
• Strong understanding of the social impact sector and the ability to identify emerging trends in the market
• Rich understanding of the SaaS customer lifecycle and how each aspect of marketing supports those who engage with and support our customers in purchase, renewal, adoption, and usage
• Early adopter of AI tools to connect product marketing insights to business needs
• Confidence in decision making; Ability to develop and present executive level content, including business cases for pricing, marketing resources, product investment
• Strong problem solving, analytical and mental acuity
• Self-starter, creative thinker, excellent listener and communicator
• Ten years' experience in product marketing, vertical marketing, or field marketing
• Five years' experiencing leading marketing teams
• Experience with Gong, Klue, Asana, salesforce.com, Marketo, Peerbound
• Proficiency with MS Word, PowerPoint, and Excel
• Expertise in the fundamentals of SaaS marketing and selling and the training and artifacts required to support customers and prospects
• Proven experience in developing and executing marketing plans within and across distributed or matrixed teams
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery and measurement of marketing tactics that drive results