GenScript Biotech Corporation is a global biotechnology group committed to making humans and nature healthier through biotechnology. They are seeking a Marketing Campaigns Manager to support the Integrated Communications & Content department, focusing on transforming business needs into effective marketing campaigns and overseeing creative content production.
Responsibilities:
- Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns
- Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods
- Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies
- Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points
- Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials
- Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions
- Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them
Requirements:
- Bachelor's degree or above, major is not limited
- 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution
- Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies
- Strong market insight, analytical ability and strategic thinking
- Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness
- Ability to juggle multiple objectives, projects and tasks and deliver within deadlines
- Fluent spoken English, excellent reading and writing skills are required
- Educational background or work experience in biomedical/biotechnology industry
- Experience in planning and implementing large-scale online/offline activities