FastSpringRemote
Marketing Campaign Manager
United States
Full-time
4 days ago
$105,000 - $119,000 USD
H1B Sponsor
Key skills
B2B marketingCampaign managementDemand generationCRM toolsGaming industry experienceProject managementAnalytical skillsMarketing automation toolsCross-functional collaborationSaaSSalesforceCRMLeadershipProject ManagementCollaborationSales
About this role
FastSpring is the world’s leading ecommerce platform for SaaS/Software, gaming, and digital product companies. They are seeking a results-driven Campaign Manager to design, roll out, and optimize integrated marketing campaigns that generate valuable leads in the video game industry.
Responsibilities:
- Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios
- Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting
- Drive qualified lead acquisition across inbound and outbound channels
- Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution
- Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators
- Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials
- Define success metrics and KPIs for each campaign, including lead generation and revenue
- Analyze campaign performance to inform future campaign planning
- Present clear, actionable insights to company leadership
- Maintain a strong understanding of trends in payments and monetization in the video game industry
- Travel 2x per quarter for events and team on-sites
- Have fun!
Requirements:
- 5+ years of experience in B2B marketing, campaign management, or demand generation
- Proven track record of driving measurable growth via multi-channel campaigns
- Analytical skills with experience using CRM and marketing automation tools (e.g., Salesforce)
- Strong cross-functional collaboration skills
- Excellent project management skills with the ability to manage several campaigns simultaneously
- Experience marketing to video game publishers, developers, or studios is required
- Experience with the payments industry
- Experience working directly for a game studio or publisher
- A background in marketing SaaS, software, fintech, or other digital-first companies
- Familiarity with marketing campaigns tied to industry events or trade shows