Director, Digital Marketing, Market Access Strategic Marketing

BeOne Medicines is a rapidly growing company dedicated to fighting cancer. The Director, Digital Marketing, Market Access Strategic Marketing will lead digital marketing efforts and develop strategies to support the Market Access team, collaborating with various internal stakeholders to enhance marketing success.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities
• Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint
• Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com
• Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance
• Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts
• Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns
• Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges

Requirements:

• Bachelor's degree in marketing, business, life sciences, or related field
• At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry)
• Entrepreneurial spirit and disruptive mindset
• Successful track record working in a fast-paced, rapid-growth environment
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams
• Strong verbal and written communications
• Proven ability to grow and develop others
• Record of achievement, innovation, and compliance
• Market access marketing with or without direct segment-specific customer experience
• PC, including MS Office Suite
• MBA or advanced degree is preferred
• Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred
• Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired
• Professional market access committees, congresses, and related professional organization membership