Social Media & Digital Marketing Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom

Core Of The Heart is focused on bringing biblical clarity and daily guidance to people seeking God in a chaotic world. They are seeking a Social Media & Digital Marketing Growth Strategist who will be responsible for the growth of their social media channels and marketing funnel through strategy, experimentation, and execution.

Responsibilities:

• Own the overarching content and growth strategy for all our platforms (TikTok, Instagram Reels, YouTube Shorts, etc.)
• Lead a rapid-fire experimentation process, tracking analytics, A/B testing formats, hooks, topics, and storytelling techniques daily to find what resonates and scales
• Constantly find new ways to go viral, growth hack algorithms, and convert new viewers into a deeper community relationship (email subscribers, Discord members, live events etc.)
• You’ll also lead in project managing across all our pages, posting content, and actively looking for ways to improve our systems and processes
• Develop and execute the master strategy to grow our social channels and community
• Hands-on creative direction and management of editors of viral-focused short-form content. You can lead a team to get content completed
• Live inside the analytics. Deliver a weekly 'Growth Report' that details what worked, what didn't, why, and what we're doing next
• Run and track daily/weekly tests on content variations (hooks, captions, sounds, formats) to continuously improve performance
• Build and optimize funnels to convert viewers into email subscribers, Discord members, and other core community platforms
• Make sure all our content is being produced and posted on time
• Be our 'ear to the ground,' constantly identifying new trends, sounds, and platform features we can leverage for growth

Requirements:

• Must provide a portfolio of social media accounts (yours or clients') with verifiable proof of growth that you directly were responsible for. We want to see that you know how to guide real strategy in growth hacking on the internet
• 3-5+ years in digital marketing, with a deep focus on social media growth and content strategy
• Expert-level understanding of storytelling and content packaging for viral-focused platforms
• Expert-level understanding of all social media analytics (TikTok, IG, YouTube Studio)
• Proven experience in building marketing funnels and converting traffic (e.g., using email opt-ins, link-in-bios, etc.)
• Must be proficient in the following: ClickUp (or similar PM tool), Google Drive & G-Suite, Social media native analytics tools, Video editing software (Premiere, CapCut, etc.)