VP Social Media Marketing

Empower is committed to transforming financial lives by fostering a flexible and inclusive work environment. As the Vice President of Social Media Marketing, you will lead the enterprise social media strategy to enhance brand reputation and drive engagement across various platforms, while balancing strategic direction and hands-on leadership.

Responsibilities:

• Set and execute an enterprise social media strategy aligned to brand and business priorities
• Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube
• Own social strategy and content for the CEO and select senior executives
• Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets
• Build and scale influencer programs that support brand and growth objectives
• Oversee social listening, community engagement, and rapid-response protocols
• Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts
• Adapt cross-channel content to optimize performance by platform
• Use analytics and insights to guide decisions, test new approaches, and improve results
• Lead, develop, and inspire a high-performing social media team and agency partners

Requirements:

• 10+ years of experience leading social media strategy and execution
• Proven experience building and managing influencer programs
• 7+ years leading large-scale promotional or brand programs
• Experience working in regulated corporate or agency environments
• Strong people leadership skills, including executive partnership
• Ability to balance creative storytelling with business outcomes
• Solid project management and strategic planning skills
• Strong analytical skills with experience using social analytics tools
• Ability to prioritize and perform in fast-moving, high-pressure moments
• Clear, confident communication and presentation skills
• Financial services or similarly regulated industry experience
• Experience leading executive and corporate reputation social strategies
• Background in rapid-response and issues-based social engagement
• Deep understanding of social platform algorithms and emerging formats
• Experience integrating social into full-funnel marketing strategies
• Strong influencer governance and brand safety practices
• Comfort testing new tools, trends, and content models
• Track record of building distinctive, recognizable brand voice on social