Product Marketing Manager III

WEX is a company focused on fleet solutions, and they are seeking a Product Marketing Manager to own the go-to-market strategy for their fleet offerings, including electric vehicles. The role involves shaping product positioning, driving adoption, and enabling sales teams with effective marketing strategies.

Responsibilities:

• Own positioning, messaging, and GTM strategy
• Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV
• Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers
• Use customer and market insights to sharpen our differentiation in both fuel and EV segments
• Drive launches and adoption
• Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations
• Build adoption programs that help customers onboard quickly and see value from their first use
• Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction
• Enable sales and marketing to win
• Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers
• Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively
• Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption
• Fuel customer and market insight
• Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis
• Track industry trends (including EV adoption curves, regulatory shifts, and competitive activity) to identify opportunities
• Measure adoption, funnel velocity, and win rates to make data-driven recommendations

Requirements:

• 3–5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility
• Experience building go-to-market strategies, messaging, and enablement content
• Strong analytical and research skills; proven ability to validate assumptions and surface insights
• Exceptional writing and presentation skills
• Bachelor's degree in marketing, business, communications, or related field
• Experience with fleet, energy, or EV industries a plus