Director, Product Management – Salesforce Platform

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. We are seeking a strategic and execution-oriented Product Director to own the vision, roadmap, and go-to-market strategy for our Salesforce ecosystem, ensuring that our platform capabilities drive measurable business impact.

Responsibilities:

• Define and execute the product vision and roadmap for Salesforce platform
• Translate business objectives into scalable platform solutions
• Prioritize initiatives based on customer impact, revenue potential, and operational efficiency
• Partner with engineering and architecture to ensure solutions are scalable, secure, and aligned with enterprise standards
• Own go-to-market strategy for new Salesforce platform features, enhancements, and internal capabilities
• Define positioning, target segments, and value propositions
• Partner with marketing to develop launch plans, messaging frameworks, and campaign enablement
• Collaborate with revenue teams to align product launches with pipeline and growth goals
• Measure and optimize adoption, usage, and business outcomes post-launch
• Equip sales and customer-facing teams with the tools and insights needed to effectively position Salesforce-driven solutions
• Develop sales playbooks, pitch decks, value narratives, and competitive positioning materials
• Partner with sales leadership to identify gaps in messaging or product understanding
• Conduct training sessions and ongoing enablement to drive confidence and consistency in field messaging
• Support strategic deals by providing product expertise and solution framing
• Develop and maintain a clear, cohesive product narrative that connects platform capabilities to customer and business outcomes
• Align messaging across product, sales, marketing, customer success, and executive leadership
• Simplify complex technical concepts into compelling, outcome-driven stories
• Ensure consistency between roadmap priorities, executive communications, and customer-facing materials
• Serve as the central voice of the Salesforce platform strategy across the organization
• Act as the primary liaison between business stakeholders and technical teams
• Gather requirements from internal users, leadership, and customers
• Facilitate roadmap alignment across multiple business units
• Drive executive updates on product progress, adoption metrics, and strategic impact
• Define KPIs and success metrics tied to revenue growth, productivity, customer experience, and platform adoption
• Monitor platform health, usage, and ROI
• Identify opportunities for automation, process optimization, and innovation within Salesforce

Requirements:

• 5+ years of Product Management experience, preferably within Salesforce or enterprise SaaS platforms
• Deep understanding of Salesforce ecosystem (certifications a plus)
• Proven experience leading go-to-market initiatives
• Demonstrated success in sales enablement and cross-functional alignment
• Strong storytelling and narrative development skills
• Ability to translate technical architecture into business value
• Experience working in agile environments
• Excellent executive communication and presentation skills
• Experience with Salesforce integrations, data strategy, and automation tools
• Familiarity with RevOps, Customer Experience, or digital transformation initiatives
• Experience supporting enterprise or mid-market GTM motions
• Background in SaaS, consulting, or high-growth technology environments