Digital Marketing Manager (Remote)

Cella is seeking a talented mid-level Digital Marketing Manager to join the Clinical Research Group team at our client, an American life science and clinical research company. This role will drive day-to-day execution across inbound media channels and partner closely with various stakeholders to optimize paid programs that support key business priorities.

Responsibilities:

• Execute and optimize inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media lacements
• Tactical campaign including: audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting
• Support ABM activation using platforms such as Propensity and Demandbase (account/intent targeting, audience builds, and performance monitoring)
• Manage campaign measurement fundamentals: build and maintain UTM frameworks, ensure accurate tracking, and partner with analytics teams/agencies to troubleshoot and improve attribution
• Partner with marketing operations to support HubSpot workflows and campaign execution needs (e.g., routing, lists, further automations), ensuring a smooth handoff from click to conversion
• Coordinate with agencies and internal stakeholders to activate trade media programs (briefing, creative specs, tracking setup, lead delivery requirements, and post-campaign reporting)
• Bring an understanding of pharma/biotech audiences and buying signals to help refine targeting and segmentation, including familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition
• Support the setup, analysis, and optimization of digital media campaigns in key Marketing Technology platforms, including HubSpot, Google Analytics, etc

Requirements:

• 3-5+ years of hands-on experience in Paid Media or Demand Generation, specifically within a B2B environment
• Bachelor's Degree: Typically required in Marketing, Communications, Business, or a Life Science field (Biology, Biotechnology, etc.)
• Experience managing agency partners or working within an agency to deliver results for high-stakes corporate clients
• Search & Social: Advanced proficiency in Google Ads (SEM) and LinkedIn Campaign Manager. You should be comfortable with manual bidding, keyword research, and audience building
• ABM Platforms: Practical experience with Demandbase, Propensity, or 6sense for account-based targeting and intent-based marketing
• Marketing Automation: Strong working knowledge of HubSpot (specifically workflows, list segmentation, and lead routing)
• Analytics & Attribution: Proficiency in Google Analytics and a deep understanding of UTM frameworks