Regal Rexnord is a global industrial manufacturer seeking a creative and strategic Marketing Manager to enhance their commercial HVAC product portfolio. The role involves developing and executing marketing strategies, creating impactful content, and collaborating with various teams to boost product awareness and customer engagement.
Responsibilities:
- Develop and execute integrated marketing communications plans for new and existing residential and commercial HVAC products
- Create high-impact content including product brochures, sell sheets, case studies, white papers, email campaigns, web content, videos, digital advertisements, and social media assets
- Collaborate with product managers and engineers to ensure marketing materials accurately reflect product features, benefits, and applications
- Support product launches with go-to-market strategies, promotional campaigns, and sales enablement tools
- Coordinate with internal teams to ensure brand consistency and timely delivery of assets
- Monitor campaign performance and customer engagement metrics to optimize future communications
- Stay current on residential and commercial HVAC industry trends, customer needs, and competitive positioning
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 7-10+ years of experience in B2B marketing communications in HVAC
- Strong writing, editing, and storytelling skills
- Experience working cross-functionally with engineering and product teams
- Proficiency in marketing tools such as Adobe Creative Suite, HubSpot, or similar platforms
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Knowledge of HVAC systems and terminology is a strong plus
- Creative skills in photography and video development are preferred