Sr. Customer Marketing Manager, Advocacy

Saviynt is a leader in identity security, providing AI-powered solutions to safeguard digital assets for organizations. They are seeking a Senior Customer Marketing Manager to develop advocacy programs that enhance customer engagement and showcase success stories, ultimately turning customers into advocates for their identity security platform.

Responsibilities:

• Creatively bring our customer stories to life and amplify them through powerful, high-quality assets including case studies, success videos, one-sheets, slides, blog posts, and more
• Enable the organization on how to tell customer stories and integrate them into various marketing campaigns, sales materials, and product launches
• Manage our customer speaker bureau for virtual and in-person programs, ranging from C-level to practitioner thought leaders, supporting them to curate the right message for industry events
• Proactively recruit, add and manage advocates in the ChangeMakers advocacy program
• Manage our Sales Reference program through Base AI, partnering with Sales, Customer Success and our customers to show prospects the value we bring
• Manage our peer review presence on TrustRadius, G2, PeerSpot improving ratings and increasing reviews
• Build strong relationships with our global Customer Success, Sales, Sales Enablement, Marketing, Analyst Relations, and Communications teams to identify, promote and nurture our strong customer advocates
• Work to engage our customers and build industry-leading community event experiences
• Secure quotes, logos, and other materials with customer advocates for events, launches, press materials, media opportunities, and analyst reports. Establish a system for measuring and tracking advocacy engagement and impact

Requirements:

• 7+ years of proven experience in customer marketing, customer advocacy, or a related role, preferably in B2B tech, B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices
• Data-driven mindset with the ability to analyze and interpret marketing metrics
• Have a track record of driving pipeline through storytelling
• Proactive mindset with an excitement to tackle priorities. The ability to think and act strategically while executing tactically
• Strong program management and organizational skills, and the ability to structure and prioritize work in a manner that best fits the team and company needs
• A love for storytelling where you can tell compelling narratives to customers and sales to inspire them to engage with Saviynt
• Experience with Salesforce, Hubspot, Asana, Highspot, Gainsight and advocacy platforms, such as Base AI
• Strong interpersonal skills for building and maintaining relationships with customers and cross-functional teams
• A BA or BS degree