Director, Product Marketing

Lob is transforming the way businesses use direct mail through innovative technology. The Director of Product Marketing will own product positioning and messaging, driving the go-to-market strategy and enabling sales teams to effectively communicate Lob's unique value proposition.

Responsibilities:

• Own the end-to-end go-to-market plan for new solutions and product updates
• Partner with Sales leadership, the Head of GTM Strategy, and Director of Enablement to build a scalable enablement machine
• Lead the charge in partnership with the Revenue team and SMEs in defining how we win against a diverse competitive landscape
• Define the foundational messaging framework that powers downstream marketing
• Utilize AI tools such as Lovable, Figma AI, Descript, and copilots to rapidly draft and scale onboarding assets, video scripts, and prototype flows
• Partner with Product, Revenue Operations and Finance to evolve our pricing and packaging strategies
• Act as a subject matter expert and spokesperson for Lob

Requirements:

• 10+ years of GTM experience: Significant experience in Product Marketing or Product Management within high-growth enterprise software or SaaS
• Deep Competitive Strategy: You have a track record of winning in complex markets. You know how to conduct deep research to distinguish us from diverse competitors—ranging from traditional incumbents to emerging tech players—and translate that intel into winning sales plays
• Strategic Execution: You are a senior strategist who stays close to the work. You excel in roles where you drive impact through high-quality output and cross-functional influence rather than just managing large teams
• API & MarTech DNA: You have a proven track record of marketing technical products. You understand the nuances of the 'API economy' and can seamlessly translate complex documentation into compelling business value for non-technical CRM and Marketing leaders
• Elite Storytelling Skills: You are a master craftsman of messaging. You can distill complex technical concepts into clear, energizing narratives that inspire action
• Executive & Event Presence: Experience effectively representing a brand at industry conferences and dealing with media/analysts. You are comfortable on stage and can turn a booth sponsorship into a pipeline-generating activity
• Data-Driven Decision Making: You don't just track projects; you measure impact. You are comfortable using data (CAC, LTV, Win Rate, Pipeline Velocity) to justify decisions and optimize spend