Director of Product & Innovation Marketing

Dandy is transforming the dental industry through technology and innovation. The Director of Product & Innovation Marketing will lead efforts to ensure Dandy remains a category leader by shaping product strategy, launching new innovations, and driving revenue growth through effective marketing campaigns.

Responsibilities:

• Obsess over customers, deeply understand their needs and pain points, and ensure our solutions are best positioned to drive impact
• Turn insights into sharp messaging, strong value props, and simple, compelling campaigns
• Spot gaps in the market by tracking trends, unmet needs, and competitors, and surface new product ideas before others see them coming
• Build the product pipeline from concept to launch, partnering closely with Product and R&D to guide decisions and priorities
• Ensure every product drives measurable revenue, be it generating incremental sales pipeline or improvements to customer attach rate
• Drive incremental pipeline and revenue through innovation, launches, and portfolio-level storytelling
• Connect Product, R&D, Marketing, and Commercial so teams execute in sync and deliver outsized results
• Run a consistent, well-oiled NPI process with tight cross-functional alignment and structured feedback loops with the market
• Lead and grow a team that owns ambitious revenue goals
• Foster a culture of curiosity, experimentation, and bias for impact

Requirements:

• 10–12+ years of experience in product marketing, brand marketing, product strategy, or innovation roles within high-growth environments
• Exceptional storytelling and communication skills -- able to simplify complexity and influence at all levels
• Proven ability to lead in ambiguity, build structure in white space, and drive alignment across teams
• Proven success commercializing innovative products and driving meaningful business outcomes
• Track record of leading, developing, and scaling teams of Product Marketers to drive measurable impact
• Experience owning and marketing multi-product portfolios and navigating complexity
• Strong cross-functional experience with Sales and Product, with accountability for adoption and commercial outcomes
• Comfort operating in fast-growth, founder-led environments with high ambiguity and pace
• Bias for action, test-and-learn mindset, high standards with low ego, and willingness to roll up sleeves