Marketing Manager - Northern America

Outpost24 is seeking a high-performing Marketing Manager to join their team focusing on the North American market. In this role, you will be responsible for strategic planning, project management, and the end-to-end delivery of integrated marketing programs to drive the new business pipeline in the cybersecurity space.

Responsibilities:

• Campaign Ownership: Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH)
• Project Management: Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution
• Event Strategy: Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up
• Market Intelligence: Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly
• Asset Management: Oversee the development of high-performing digital marketing assets and content syndication programs
• Sales Alignment: Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel
• Budget Ownership: Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory
• Performance Reporting: Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies
• Process Improvement: Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency

Requirements:

• 5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns
• Exceptional written and verbal English
• Direct experience in B2B Tech/SaaS is required; a background in cybersecurity is a significant advantage
• Advanced proficiency in HubSpot (or similar Marketing Automation) and Salesforce (CRM) for tracking, reporting, and lead management
• A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost)
• Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal