VP, Global Growth Marketing

Nearmap is a global technology company recognized for its innovative solutions, seeking a Vice President of Global Growth Marketing to lead demand generation and revenue growth strategies. This senior leadership role involves developing a scalable marketing framework that aligns with corporate objectives and drives measurable business outcomes.

Responsibilities:

• Define and own the global growth and demand marketing strategy aligned to revenue and pipeline goals
• Participate with senior leadership in enterprise-wide planning, influencing multi-year business strategies and investment priorities
• Build, mentor, and empower high-performing teams across campaign management, ABM, digital marketing, and marketing operations
• Make final decisions on functional strategy and implementation to ensure operational effectiveness and organizational alignment
• Demonstrate sound judgment in long-term planning, resource allocation, and market prioritization to drive sustainable business growth
• Own marketing’s contribution to Sales Qualified Pipeline and revenue targets with full accountability for measurable outcomes
• Drive Sales Accepted Lead generation focused on quality, conversion, and sales partnership · Translate overall business strategy into actionable marketing frameworks that accelerate pipeline velocity and expand into high-value markets
• Develop scalable forecasting, attribution, and ROI models that clearly demonstrate marketing’s business impact
• Address complex and ambiguous challenges by designing new methodologies, performance criteria, and scalable approaches that advance organizational growth
• Lead integrated, data-driven campaigns that scale awareness, engagement, and conversion across all digital and offline channels · Oversee the digital strategy, ensuring campaigns are optimized for reach, engagement, and conversion throughout the buyer journey
• Partner with Product Marketing, Content, and Sales Enablement to ensure campaigns are differentiated, targeted, and sales-ready
• Collaborate with RevOps and Marketing Operations to optimize MarTech systems such as Marketo, Salesforce, and Apollo, ensuring data accuracy and operational rigor
• Operate with a deep analytical mindset, applying insight and continuous optimization to improve ROI, funnel visibility, and campaign efficiency
• Build consensus across diverse stakeholder groups and influence at the highest organizational levels to achieve unified go-to-market outcomes
• Partner with Finance, RevOps, and Executive leadership on performance reporting, budget management, and strategic investment planning
• Direct multiple functional teams through subordinate leaders, ensuring strategic alignment, executional excellence, and budget stewardship
• Lead through influence to foster operational alignment and excellence across Marketing and adjacent GTM functions

Requirements:

• 10 or more years of progressive B2B marketing experience, including at least 5 years leading growth or demand generation in a SaaS or high-growth technology environment
• Proven record of building and leading high-performing marketing organizations that deliver measurable pipeline and revenue impact
• Demonstrated experience driving marketing and sales alignment, pipeline acceleration, and campaign effectiveness
• Deep expertise across campaign management, ABM, marketing operations, and digital channels
• Prior success managing large-scale budgets and influencing multi-year business planning at the executive level
• Advanced knowledge of marketing and sales technology ecosystems including Marketo, Salesforce, ABM platforms, and analytics tools
• Strong analytical and financial acumen with expertise in pipeline forecasting, attribution, and ROI modeling
• Ability to develop and operationalize scalable marketing frameworks, processes, and evaluation methodologies
• Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional peers
• Strategic thinker with deep operational discipline, capable of turning vision into measurable results
• Strategic, data-driven, and outcomes-focused with a strong bias for execution
• Collaborative and persuasive leader who thrives on cross-functional partnership and team empowerment
• Confident decision-maker with sound judgment and the ability to navigate complex or ambiguous challenges
• Innovative problem solver who drives improvement through creativity and rigor
• Inspires trust and accountability while fostering a culture of excellence and continuous growth
• Bachelor's degree in Marketing, Business, Communications, or a related field required
• Master's degree (MBA or equivalent) preferred