Marketing Campaign Manager

Appfire is a company that empowers teams to collaborate seamlessly, and they are seeking a Marketing Campaign Manager to plan and execute high-impact marketing campaigns. This role involves collaborating across Marketing, Product, and Sales to create integrated campaigns that drive awareness, engagement, and pipeline growth.

Responsibilities:

• Develop and lead the implementation and launch of comprehensive, multi-channel marketing campaigns that align with business goals and target audiences
• Identify key messages, tactics, and success metrics for each initiative
• Develop comprehensive briefs and manage task delegation across functions (content, creative, email mkt, digital mkt, etc.)
• Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams
• Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping 3rd party lead pass in mind
• Manage tracking and reporting of campaign performance
• Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps
• Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement
• Provide input to Creative teams on web requirements and design to drive campaign engagement
• Align with Sales on in-market campaign awareness, and prepare assets for nurture and tracking of leads
• Define KPIs using historical performance and benchmarking data
• Track performance across channels and assets
• Provide actionable insights and recommendations to stakeholders
• Translate data into stories that drive smarter decisions and investments
• Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue
• Develop and manage campaign budgets, ensuring initiatives are delivered efficiently and within scope
• Work closely with agencies to adjust spend based on real-time performance data

Requirements:

• 5+ years of experience in marketing with 3+ years in campaign management or demand generation roles
• Previous success building and scaling integrated marketing programs across multiple channels and audiences
• Understanding of the sales funnel and buyer's journey, with the ability to design campaigns that drive movement from awareness to purchase
• Experience leading within an agile execution environment and developing project plans and tasks using project management tools (Jira, Asana, etc.)
• Strong understanding of the Martech stack and experience with email automation, CRM and analytics tools (ex. Salesforce, Google Analytics, Sigma)
• Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders
• Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve
• B2B technology or SaaS experience is preferred