Founding Product Marketer

Sparrow is a high-tech employee leave management solution aiming to simplify the leave process for companies. The Founding Product Marketer will solidify the company's vision, develop processes for go-to-market strategies, and create impactful content to enhance sales productivity and communication with HR professionals.

Responsibilities:

• Partner with Sales Leadership, Product, Account Management, and Marketing on the design and execution of an overall sales GTM and build a world-class revenue enablement function
• Own and evolve Sparrow’s messaging, value proposition, and product differentiation, and ensure that product offerings are effectively communicated to HR professionals and decision makers
• Create high impact content, including sales decks, competitive battle cards, product collateral, sales enablement materials, thought leadership pieces, case studies, and executive presentations to equip Sales, Customer Success, and Marketing teams for success
• Drive launch strategy for new products and features, ensuring strong alignment among Product, Sales, Customer Success, and Marketing
• Measure the productivity of our Sales and GTM teams while creating engaging business reviews with performance standards, training sessions, sales skill certifications, sales onboarding experience and new hire bootcamp
• Leverage the best sales tech stack that includes Salesforce, Outreach, Gong, LinkedIn Navigator, Chili Piper, and more to automate the sales process through an effective sales methodology, including the latest AI sales productivity tools
• Be the voice of the sales organization through weekly sales communications, rewards and recognition programs, and team-building events

Requirements:

• 7+ years of sales, product marketing, and/or sales enablement experience, particularly in SaaS markets selling B2B with a track record of consistently exceeding quarterly and annual sales targets
• A deep understanding of selling to HR professionals and enabling the needs of a successful sales organization
• Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively
• Desire to build a world-class sales training playbook and program while seeing success in others
• Ability to build effective written and visual teaching materials that simplify complex problems
• Outstanding verbal and written communication skills
• Clear, empathetic communicator that can build rapport and relate to sales professionals
• Great at communicating through email, chat, and phone while displaying active listening skills
• 3+ years leadership experience