Director, Product Marketing

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The Director of Product Marketing will define and lead the go-to-market strategy, shaping positioning and messaging while collaborating with various teams to differentiate Spring Health in a competitive market.

Responsibilities:

• Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
• Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
• Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
• Roll up your sleeves to lead or support priority launches and campaigns as needed
• Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
• Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
• Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards
• Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
• Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

Requirements:

• 10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
• Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
• Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
• Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
• Demonstrated track record of successful product launches that drove measurable business outcomes
• Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed
• Experience influencing product roadmaps through market, customer, and competitive insights
• Thrives in ambiguity and fast-paced, evolving environments
• Remote role (East Coast preferred)