Senior Lifecycle Marketing Manager

Figure is a company transforming capital markets through blockchain technology. The Senior Lifecycle Marketing Manager will architect and execute strategies to engage customers, driving product adoption and retention while collaborating cross-functionally to enhance growth across multiple initiatives.

Responsibilities:

• Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed
• Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist
• Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products
• Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem
• Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes
• Understand technical concepts enough to communicate requirements to technical teams
• Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue
• Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards
• Excel in a fast-paced environment and be comfortable meeting tight deadlines
• Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs

Requirements:

• 4+ years of experience in email marketing, SMS, and/or marketing automation broadly
• Expert with Braze, or other marketing automation tool and strong understanding of HTML and/or Liquid code
• Experience with VoIP platforms like NiCE or RingCentral
• Experience working with voice and text AI tools like Regal, Decagon, Sierra, and others are a big plus
• Understanding of advanced segmentation, databases, and logic
• Proven experience managing A/B tests and optimizing email campaigns with tangible growth and revenue results
• Experience in Financial Services and Fintech is a plus
• Excellent project management skills with the ability to prioritize tasks and meet deadlines
• Strong communication and collaboration to work effectively with cross-functional teams