Associate Director, Performance Marketing

Yelp is a high-impact performance marketing team focused on connecting homeowners with local service professionals through innovative lead generation strategies. The Associate Director, Performance Marketing will lead and optimize multi-channel acquisition programs for Yelp's home services marketplace, leveraging data-driven insights to drive growth and mentor high-performing teams.

Responsibilities:

• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale
• Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing
• Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation
• Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement
• Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives
• Provide clear reporting and strategic recommendations to leadership and key stakeholders
• Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing

Requirements:

• 7+ years' experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors
• Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach
• Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets
• Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.)
• Strong problem-solving, communication, and stakeholder management skills; comfortable presenting to executive leadership
• Bachelor's degree in a quantitative or business field preferred
• Hands-on experience with affiliate lead-generation marketing, especially pay-per-call or pay-per-lead models, and/or home services-focused affiliate networks