Product Marketing Manager - ChiroTouch

PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, focusing on go-to-market strategy, product launches, and customer engagement.

Responsibilities:

• Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap
• Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages
• Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation
• Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success
• Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution
• Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity
• Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction
• Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership
• Growth and Expansion Support: Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness
• Marketing Initiatives: Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement
• Planning: Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs
• Sales Enablement: Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention
• Content Collaboration: Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources
• Customer Advocacy: Help surface customer insights and success stories that reinforce credibility and trust in the market
• Cross-Portfolio Collaboration: Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem
• Event Participation: Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements

Requirements:

• 5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred
• Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership
• Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback
• Proven experience supporting go-to-market strategy, launches, and lifecycle marketing
• Strong ability to translate complex product capabilities into clear, compelling customer value
• Experience working cross-functionally with Product, Sales, and Revenue teams
• Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce
• Strong organizational, planning, and execution skills with attention to detail
• Excellent communication and storytelling abilities, with a customer-first mindset