TechnologyAdvice is a remote-first company that helps B2B tech buyers navigate the buying process. They are seeking a passionate Content Marketing Manager to lead their content marketing and thought leadership programs, focusing on building a highly engaged audience of B2B marketing professionals through various content channels.
Responsibilities:
- Develop, manage, and optimize our Content Marketing and Thought Leadership programs to help TechnologyAdvice create a highly engaged following of B2B marketing professionals
- Manage our blog, research report, handbook, and eBook strategies, including content writing/production and managing delivery from various internal contributors
- Own our bi-weekly Marketing Insiders newsletter with the goal of increasing our subscriber base quarter-over-quarter because people love it so darn much
- Act as the showrunner for our forthcoming 'Demand'splaining' podcast including guest recruitment, episode recording preparation, and editing/publishing of final content
- Source, create, and edit video content for new LinkedIn, Instagram, and YouTube channels
- Manage the planning and delivery of timely research reports that position TechnologyAdvice as a leading authority on B2B Buyer Trends and Demand Generation strategies
- Work closely with other team members to align our content strategy with our demand generation, sales enablement, and account-based marketing programs
- Track and report on the impact of various content and thought leadership programs
Requirements:
- Bachelor's degree in marketing, communications, or a related field
- 3+ years of professional experience in B2B Content Marketing, Social Media, Communications, or a related role
- Genuine passion for understanding audiences and adding material value to their lives each and every day
- Strong understanding of inbound marketing and SEO strategies
- Excellent writing, communication, and storytelling skills
- Proven experience writing impactful articles, guides, or blog content
- Comfortable with basic multimedia editing and production techniques
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Flexibility to work in a high-velocity and rapidly changing environment
- Solution-oriented self-starter
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward