Product Marketing Manager

Crunchbase is a predictive solution that provides intelligence on private companies, powered by AI and live data. The Product Marketing Manager will play a crucial role in understanding customers and market dynamics, executing marketing strategies, and driving go-to-market initiatives to enhance customer experience and market share.

Responsibilities:

• Market and Customer Insights: Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners
• Product Marketing Execution: Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go-to-market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc
• Go-to-Market Strategies: Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go-to-market strategies that drive ICP awareness, acquisition, and retention
• Buyer’s Journey Analysis: Understand the buyer's process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages
• Value and Messaging Expertise: Be the in-house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross-functional work that drives our shared business goals forward
• AI-Enabled Marketing: Leverage AI-driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go-to-market strategies

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in product marketing or a related field
• Strong analytical skills with the ability to translate insights into action
• Expertise in messaging and positioning to drive real behavior in Enterprise B2B buyers
• Experience in executing marketing campaigns and go-to-market strategies for data products
• Ability to identify when and how to use AI responsibly for analytics, research, and execution while maintaining data privacy and accuracy
• Curiosity and comfort experimenting with new technologies and methods to drive innovation in product marketing
• Experience working with AI-driven marketing platforms, data tools, or customer intelligence systems
• Familiarity with AI-powered marketing and analytics tools, with the ability to translate data-driven insights into actionable strategies