Content Marketing Manager

Dispel is a company that builds OT secure remote access and data streaming solutions for critical industries. They are seeking a Content Marketing Manager to manage the content engine that connects Dispel’s message to audiences across cybersecurity, operations, and IT/OT leadership.

Responsibilities:

• Build and manage the content calendar aligned to Dispel’s go-to-market strategy, campaigns, and product roadmap
• Collaborate closely with product marketing, sales, and subject matter experts to help define themes, messaging pillars, and narratives
• Design scalable content workflows to support high-volume production while maintaining quality and brand consistency
• Manage and lead social media channels, optimizing content for engagement and audience growth across LinkedIn, YouTube, and industry platforms
• Serve as editorial lead, maintaining Dispel’s voice and tone across all channels
• Edit and write blogs, thought leadership articles, case studies, website solution pages, and solution briefs that make technical topics engaging and credible
• Develop and manage email nurtures, newsletters, and partner spotlights to support pipeline and customer engagement
• Lead Dispel’s LinkedIn content strategy to increase visibility, engagement, and thought leadership reach
• Partner with design to turn ideas into visual assets such as carousels, infographics, and video concepts
• Collaborate with technology partners (e.g., Nozomi Networks, TXOne) on co-marketing content, solution briefs, and joint campaigns
• Support field and virtual events with promotional content, landing pages, and social amplification
• Collaborate and track content performance across traffic, engagement, and conversion metrics, and share insights with the marketing team
• Optimize content for SEO and GEO using analytics, keyword research, and AI-assisted tools to improve visibility and ROI
• Continuously refine formats, channels, and messaging based on performance data and audience behavior

Requirements:

• 3–5 years of experience in B2B content marketing, ideally in cybersecurity, industrial technology, or SaaS
• Strong writing and editing skills with the ability to simplify complex OT/IT security topics
• Experience creating content across formats including blogs, whitepapers, case studies, email, and social
• Expert knowledge of HubSpot, LinkedIn, AI
• Highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders
• Collaborative mindset with curiosity about cybersecurity, industrial systems, and how things work
• Experience interviewing engineers, CISOs, or technical SMEs
• Familiarity with OT, ICS, or industrial cybersecurity concepts
• Experience managing social calendars
• Exposure to video or multimedia storytelling