Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. They are seeking a dynamic and experienced Senior Product Marketing Manager to lead all product marketing initiatives for their finance automation products, focusing on strategic positioning, go-to-market strategies, and sales enablement.
Responsibilities:
- Develop and own positioning, value propositions, and messaging for Redwood’s Finance Automation products
- Craft compelling narratives that differentiate Redwood in the finance automation market and resonate with CFOs, Controllers, Finance Transformation leaders, Heads of Shared Services and Global Process Owners for R2R
- Design and execute GTM strategies for new finance automation product releases and features
- Manage the launch process end-to-end, working cross-functionally with Product, Sales, Customer Success, and the broader Marketing team
- Create and maintain a library of high-impact finance-specific sales tools: R2R pitch decks, Value calculators, competitive battle cards, case studies, and qualification guides
- Deliver training to sales and partner teams so they can confidently communicate Redwood’s differentiation and business outcomes
- Be the authority on the finance automation market and R2R — competitors like BlackLine, Trintech, FloQast and others
- Conduct ongoing analysis of trends in finance transformation (S/4HANA migration, AI in the close, audit readiness) to inform Redwood’s marketing strategy and roadmap
- Engage with finance leaders to understand their challenges and successes
- Build a pipeline of customer advocates and create compelling case studies, video stories, and testimonials that highlight tangible outcomes like faster close, lower costs, and improved compliance
- In partnership with corporate AR, manage relationships with analysts to secure favourable coverage in their research and benchmarking reports and equip them to handle inbound inquiries from their members
- Act as subject matter expert for finance automation
- Partner with the content team to author thought leadership: blogs, white papers, webinars, benchmark reports, and speaking sessions targeted at finance executives
Requirements:
- 6-8 years of B2B product marketing experience, with at least 4 years in a role focused on SaaS solutions
- Deep understanding of finance transformation, ERP finance processes, and the R2R cycle
- Experience marketing to CFOs, Controllers, and Shared Services leaders strongly preferred
- Knowledgeable about the future of automation, particularly the emerging field of Agentic AI orchestration
- A demonstrated track record of successfully developing and executing go-to-market strategies for enterprise software products
- You can distill complex finance automation concepts into clear, concise, and value-based messaging for the office of the CFO
- A portfolio of writing samples (e.g., blog posts, white papers, launch plans) is required
- You can build a strategic plan while simultaneously executing the tactical work required to get things done
- Skilled at leveraging customer data, market research, and performance metrics to refine positioning and strategy
- Proven ability to collaborate with and influence cross-functional teams, including product management, sales, and engineering, without direct authority
- Bachelor's degree in Marketing, Business, Finance, or a related field
- MBA is a plus