Senior Product Marketing Manager - Finance Automation

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. They are seeking a dynamic and experienced Senior Product Marketing Manager to lead all product marketing initiatives for their finance automation products, focusing on strategic positioning, go-to-market strategies, and sales enablement.

Responsibilities:

• Develop and own positioning, value propositions, and messaging for Redwood’s Finance Automation products
• Craft compelling narratives that differentiate Redwood in the finance automation market and resonate with CFOs, Controllers, Finance Transformation leaders, Heads of Shared Services and Global Process Owners for R2R
• Design and execute GTM strategies for new finance automation product releases and features
• Manage the launch process end-to-end, working cross-functionally with Product, Sales, Customer Success, and the broader Marketing team
• Create and maintain a library of high-impact finance-specific sales tools: R2R pitch decks, Value calculators, competitive battle cards, case studies, and qualification guides
• Deliver training to sales and partner teams so they can confidently communicate Redwood’s differentiation and business outcomes
• Be the authority on the finance automation market and R2R — competitors like BlackLine, Trintech, FloQast and others
• Conduct ongoing analysis of trends in finance transformation (S/4HANA migration, AI in the close, audit readiness) to inform Redwood’s marketing strategy and roadmap
• Engage with finance leaders to understand their challenges and successes
• Build a pipeline of customer advocates and create compelling case studies, video stories, and testimonials that highlight tangible outcomes like faster close, lower costs, and improved compliance
• In partnership with corporate AR, manage relationships with analysts to secure favourable coverage in their research and benchmarking reports and equip them to handle inbound inquiries from their members
• Act as subject matter expert for finance automation
• Partner with the content team to author thought leadership: blogs, white papers, webinars, benchmark reports, and speaking sessions targeted at finance executives

Requirements:

• 6-8 years of B2B product marketing experience, with at least 4 years in a role focused on SaaS solutions
• Deep understanding of finance transformation, ERP finance processes, and the R2R cycle
• Experience marketing to CFOs, Controllers, and Shared Services leaders strongly preferred
• Knowledgeable about the future of automation, particularly the emerging field of Agentic AI orchestration
• A demonstrated track record of successfully developing and executing go-to-market strategies for enterprise software products
• You can distill complex finance automation concepts into clear, concise, and value-based messaging for the office of the CFO
• A portfolio of writing samples (e.g., blog posts, white papers, launch plans) is required
• You can build a strategic plan while simultaneously executing the tactical work required to get things done
• Skilled at leveraging customer data, market research, and performance metrics to refine positioning and strategy
• Proven ability to collaborate with and influence cross-functional teams, including product management, sales, and engineering, without direct authority
• Bachelor's degree in Marketing, Business, Finance, or a related field
• MBA is a plus