Content Marketing Analyst

Republic Services, Inc. is a leader in the environmental services industry, seeking a Content Marketing Analyst to support their customer-facing digital presence. This role involves creating, editing, and maintaining web content, collaborating with various stakeholders, and implementing SEO best practices to enhance digital strategy.

Responsibilities:

• With direction from the Digital Content Manager and other stakeholders: outline, write, and edit new and existing content for publication online in support of the company’s marketing & self-service objectives
• Partners with internal municipal managers and stakeholders to create and maintain municipal microsites supporting city contracts
• Responsible to respond to and resolve Service Now tickets for website related issues within SLA
• Partners with the various members of the Digital Customer Experience team to contribute to the digital and content strategy, including identifying needs and proposing solutions, as well as identifying and implementing SEO best practices
• Updates web content via Content Management System (CMS)
• Serves as a liaison between Digital Marketing and IT. Provides recommendations on priority for web content and development. Responsible for User Acceptance Testing (UAT) as needed with development
• Assists with the designing, implementing, and analyzing A/B and multivariate testing features and partner with digital marketing analytics team to drive content strategy to meet key website goals
• Partners with Brand, Communications and other internal stakeholders to implement brand guidelines, publish blogs, post service alerts, and collect, approve, and assist in updating content as requests are received
• Analyzes and reports key content performance and uses data to make recommendations to support and influence the key business goals and objectives
• Supports the review of all content being published to Republic Services’ customer facing digital properties
• Configures, monitors, and optimizes content via Search Engine Optimization (including generative AI content optimization) to meet the companies goals and objectives
• Performs other job-related duties as assigned or apparent

Requirements:

• Proficient with the Microsoft Office Suite, including Excel, PowerPoint and Word
• Strong organization skills and can provide information to others quickly upon request
• Interpersonal skills, including the ability to communicate clearly and effectively with technical and non-technical stakeholders
• Teamwork/collaboration mindset with the ability to work with stakeholders and leaders throughout the organization
• Active analytical curiosity and creativity, as well as a flexible critical thinker and problem solver
• A passion for solving challenges in simple ways for internal and external customers
• Excellent oral and written communication skills
• Able to work diligently and independently, but according to direction and within pre-set guidelines
• Working knowledge of Search Engine Optimization best practices and measurement, web languages, content management workflows, web development, web analytics, digital marketing, and content management systems
• 2 - 4 years of Marketing, web development and/or other relevant experience