AVP, Performance Marketing and Media Optimization – P&C (Remote)

USAA is seeking an AVP, Performance Marketing and Media Optimization – P&C to provide executive oversight for the compliant planning and execution of initiatives that optimize the organization's go-to-market resources. This role will lead a team of marketing channel professionals responsible for developing and executing P&C’s paid media and owned channel marketing strategy to drive profitable growth.

Responsibilities:

• Oversees the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements
• Monitors results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities
• Responsible for the development of strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs
• Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights
• Researches and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches
• Oversees the effective deployment of Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale
• Accountable for overall effective delivery of end-to-end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements
• Identifies emerging third-party relationship opportunities to support future business needs
• Manages the risk and performance associated with large scale third-party contracts in support of USAA’s compliance initiatives
• Briefs C-Suite leadership on key initiatives and outcomes related to marketing channels
• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Requirements:

• Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
• 10 years of progressive experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment
• 6 years of people leadership experience in building, managing and/or developing high-performing teams
• 2 years of experience working with Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale
• Marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment
• In depth experience operating and leading in an agile environment
• In depth experience using data and metrics to measure impact and resolve improvements to deliver more effective ROI
• Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines to include relevant laws, regulatory, compliance, industry regulations and regulatory data sources
• Development of strategic capability roadmaps to deliver against future business needs
• Experience developing multi-marketing channel/campaign goals and demonstrated ability to achieve goals
• Demonstrated ability to effectively engage with and influence C-Suite leaders
• Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals
• Executive-level business acumen in the areas of business planning, operations, industry practices and emerging trends
• Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy)