Senior Product Marketing Manager

Orange Logic is a company that has been solving complex content challenges for over two decades with their innovative Digital Asset Management (DAM) system. They are seeking a Senior Product Marketing Manager to drive go-to-market excellence by bridging Product, Sales, and Marketing, crafting compelling messaging, and enabling sales teams to succeed.

Responsibilities:

• Craft and refine compelling product messaging that clearly differentiates Orange Logic’s platform and communicates value across multiple industries and audiences
• Build and manage messaging frameworks that align product features to customer needs, personas, and verticals, ensuring clarity and consistency across all touchpoints
• Translate complex, technical concepts into accessible, engaging language that resonates with enterprise buyers and influences the sales cycle
• Partner cross-functionally with Product, Marketing, and Sales to plan and execute go-to-market campaigns for new product releases and feature launches
• Develop high-impact sales enablement tools — including pitch decks, one-pagers, competitive battlecards, and training content — that help sales teams win more deals
• Collaborate with Sales leadership to identify enablement gaps, refine messaging for different buyer stages, and improve sales confidence and conversion rates
• Define and measure launch success through key performance indicators (KPIs), analyzing results and iterating for continuous improvement
• Conduct in-depth market research and competitive analysis to uncover emerging trends, whitespace opportunities, and areas for differentiation
• Deliver strategic insights to leadership that inform go-to-market strategy, roadmap prioritization, and broader positioning decisions
• Collaborate with Customer Success and Product teams to capture the voice of the customer, shaping messaging and strategy around real-world feedback and use cases
• Champion a customer-centric mindset in every campaign, ensuring product stories reflect customer value and drive adoption

Requirements:

• Obtained a bachelor degree
• 5+ years of product marketing experience, ideally within a sales-led growth environment
• Proven track record supporting sales enablement and GTM initiatives
• B2B SaaS experience required; DAM or related enterprise software experience strongly preferred
• Demonstrated expertise in messaging development and value-based storytelling
• Experience managing and executing product and feature launches
• Strong written and verbal communication skills; able to distill complex concepts for executive and technical audiences
• Experience with competitive analysis, market intelligence, and positioning strategy
• Data-driven mindset with the ability to translate insights into action
• DAM or related enterprise software experience strongly preferred