Key skills
Product marketingCrypto/blockchain experienceGTM strategyDeFi understandingTechnical product launchesAnalytical skillsMarket insightsCompetitive intelligenceNarrative craftingCross-functional collaborationGoBlockchainDeFiLeadershipProduct ManagementCustomer SuccessSales
About this role
Figure is a company transforming capital markets through blockchain technology. They are seeking a Senior Product Marketing Manager to lead messaging, positioning, and go-to-market strategy for their crypto products, ensuring alignment and market impact across various teams.
Responsibilities:
- Define positioning and value propositions for YLDS, CBL, and Democratized Prime
- Translate technical product capabilities into customer-centric messaging across audiences
- Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions
- Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption
- Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users
- Build competitive intelligence across crypto lending, RWA, and stablecoin markets
- Partner with Product Management to bring market insights into roadmap priorities
- Create product narratives, sales enablement, and thought leadership content
- Monitor market trends, user insights, and performance metrics to optimize GTM strategy
Requirements:
- 6+ years in product marketing; 3+ in crypto/blockchain or fintech
- Experience launching complex technical products in fast-moving environments
- Strong understanding of DeFi, stablecoins, tokenization, and blockchain ecosystems
- Ability to craft clear, compelling narratives for multiple audience segments
- Strong analytical skills and data-driven decision-making
- Ability to influence cross-functional teams and operate autonomously
- experience at a protocol or DeFi platform
- PM/PO background
- TradFi experience
- presence in crypto communities (e.g., Solana)