Marketing Manager, Information Governance

Epiq is a company that values its mission and is seeking a Marketing Manager for Information Governance Solutions. This role involves defining messaging and go-to-market strategies, collaborating with various teams to deliver impactful campaigns, and managing product launches and marketing initiatives.

Responsibilities:

• Define Information Governance marketing strategy and objectives to increase brand awareness, drive thought leadership, impact client growth, and support sales enablement
• Lead the creation and execution of integrated go-to-market plans, including demand generation, event marketing, and digital campaigns
• Lead the planning and execution of major Information Governance product launches. Develop and coordinate comprehensive launch strategies that align marketing, sales, and service delivery teams; create supporting collateral and campaigns; and ensure successful market adoption and client engagement
• Partner with Sales, business stakeholders, and the Microsoft partnership team to develop targeted campaigns and sales enablement tools, ensuring messaging aligns with campaign goals, target markets, personas, and use cases
• Produce content that translates technical concepts into compelling collateral, web content, sales presentations, infographics, webinars, email campaigns, and social media
• Collaborate with the Events team to design and deliver a series of AI workshops in collaboration with Microsoft and other partners
• Manage submissions for industry awards, including Microsoft Compliance Partner of the Year, and coordinate related PR and content strategies
• Create and execute integrated marketing campaigns that span digital, events, and thought leadership channels
• Work closely with the IG leadership team to evaluate current information governance sales results, identify high-potential cross-selling opportunities for IG solutions, and develop collateral and campaign motions that enable marketing, sales, and service delivery teams to partner effectively and increase client penetration
• Conduct market research and analysis to identify trends, client needs, and competitive landscape, enabling informed decision-making and strategy refinement
• Set KPIs, monitor and evaluate results, and report on ROI metrics

Requirements:

• Bachelor's degree in marketing, communications, business, or related field
• 5-7 years of B2B marketing experience, with a proven track record of driving business growth
• Comfortable working in a remote environment with a dispersed team
• Excellent communication skills, both written and oral; able to present complex concepts to a variety of audiences through multiple channels
• Strong interpersonal skills; able to build relationships across the business and influence decision-making
• Results-oriented, striving for quantifiable results that help the business succeed, with willingness to shift plans to meet and align to goals
• Self-motivated with excellent multitasking capabilities, strong project management and prioritization skills, and the ability to make independent decisions
• Creative and innovative, regularly sharing ideas and best practices, and looking for ways to improve on current marketing efforts
• Working knowledge of Salesforce or comparable software
• Proficiency in Microsoft Office: PowerPoint, Word, and Excel
• Experience in marketing Microsoft products, especially Microsoft Purview