Partner Marketing Manager

Celigo is a modern Integration and Automation Platform (iPaaS) company focused on simplifying business integrations and process automation. They are seeking a Partner Marketing Manager to lead and execute marketing programs that drive growth through their channel partner ecosystem. The role involves managing partner relationships, co-marketing campaigns, and events to drive demand and brand awareness.

Responsibilities:

• Support the execution of annual and quarterly joint marketing plans with key strategic partners and build scalable marketing plans for our core partners
• Translate Celigo’s value proposition into better together messaging frameworks tailored to specific partner audiences
• Help to manage the partner marketing calendar, ensuring a steady drumbeat of activities that align with both Celigo launch cycles and revenue marketing campaigns
• Drive Partner Sourced and Partner Influenced MQLs through targeted co marketing motions including webinars, events, and digital campaigns
• Create scalable marketing campaigns and programs by leveraging existing campaigns from Celigo’s Revenue Marketing calendar
• Own the performance metrics for partner programs, including lead flow, conversion rates, and ROI on co marketing spend
• Support and enable Partner Account Managers to promote campaigns, support partner events and scalable marketing programs
• Partner with Sales teams to ensure alignment on driving event registrations, lead follow up and co selling motions
• Create partner specific sales enablement tools, including co branded slide decks, collateral, email content, and enable partner case studies
• Develop Marketing in a Box kits to empower partners to market Celigo effectively to their own customer bases
• Execute high impact partner events like seminars, lunch and learns, happy hours and executive dinners partner experiences
• Build, track and manage event campaigns from promotion (landing page and social), internal and external enablement to drive registrations, and post-event reporting to define performance
• Enable co marketing execution, including joint email campaigns, virtual events, social media promotions, and featured placements in partner comms
• Track and report on the effectiveness of partner programs, utilizing data to define what’s working, advocate for budget and resource allocation
• Optimize campaigns based on performance. Tweaking content, CTAs, distribution and enablement based on what’s scalable for both Celigo and our partners

Requirements:

• 5+ years in B2B marketing, with at least 2 to 3 years specifically in Partner Marketing or Channel Marketing within the SaaS space
• Experience with SaaS, bonus if that includes integration or ERP ecosystem (such as NetSuite, Shopify, or BigCommerce) experience
• Proven track record of managing partner initiatives and delivering co branded campaigns that drive measurable pipeline
• Hands-on experience with HubSpot, Salesforce, and Partner Relationship Management (PRM) tools
• Ability to thrive in a fast paced environment and manage multiple partner relationships simultaneously
• Ability to build rapport and influence external partner teams
• Strong ability to synthesize complex products into one compelling GTM story (Celigo + Partner)
• Higher level project management skills to coordinate between internal teams and external partner stakeholders
• Ability to track lead attribution across multiple marketing channels and tactics