Growth Marketing Manager

NEOGOV is a fast-growing SaaS leader in the Public Sector dedicated to serving those who serve the people. The Growth Marketing Manager will manage the corporate narrative and thought leadership strategy, ensuring consistent messaging and impactful campaigns across various marketing teams.

Responsibilities:

• Apply and maintain NEOGOV’s corporate messaging and positioning narrative across NEOGOV, NEOED, and PowerDMS
• Maintain and refine the corporate messaging & positioning deck, ensuring adoption across marketing, sales enablement, PR, and executive communications
• Partner closely with the Creative Director to ensure visual brand and messaging work together cohesively (visual brand ownership remains with Creative; messaging and copy ownership sits with this role)
• Create and influence corporate content, PR themes, executive bylines, thought leadership reports, and top-of-funnel storytelling
• Help develop NEOGOV’s corporate thought leadership engine, including the evolution of flagship reports and large-scale content initiatives
• Collaborate across teams to validate product information (Product Marketing), interpret proprietary data (BI team), and turn insights into compelling, executive-ready narratives for the end-to-end production of 8 corporate-owned thought leadership reports
• Manage contract writers and contributors, providing clear briefs, strong editorial direction, and final approvals
• Manage execution of corporate PR strategy in partnership with our PR agency, aligning the PR calendar with story themes and corporate priorities
• Review and refine agency-written bylines and press releases to ensure consistency with NEOGOV’s messaging and narrative
• Coordinate executive speaking submissions, targeting multiple speaking opportunities across all three brands. Submissions to include conference breakout sessions, guest appearances on webinars and podcasts, and additional speaking opportunities
• Track and report on PR and speaking impact, including placements, visibility, and engagement
• Work with the Director of Growth & Partner Marketing to set the strategic direction for corporate social media across LinkedIn (primary), Facebook, YouTube, and podcast channels
• Manage and guide a dedicated social media contractor, including editorial themes and priorities, thought leadership amplification, and employee advocacy within our sales teams and subject matter experts
• Partner with Sprout Social and internal stakeholders to improve reporting and insights
• Partner with Product Marketing and Growth on campaign strategy. Lead kickoff meetings, retros, and strategy alignment for corporate-owned campaigns
• Maintain strong fluency in campaign metrics and performance reporting, partnering with Marketing Ops to interpret results and inform future strategy
• Translate thought leadership assets into effective nurture, PR, and sales enablement moments

Requirements:

• 3-5 years of experience in corporate marketing, content strategy, and/or thought leadership
• 3 years of experience in B2B SaaS marketing
• Proven experience owning large, complex content initiatives (reports, research, flagship campaigns)
• Experience working with PR agencies and supporting executive communications
• Comfortable interpreting performance metrics and partnering with ops teams on reporting
• Strong stakeholder management skills and ability to navigate complex org dynamics
• Strong writer and editor with the ability to guide contractors and refine executive-level content
• A strategic thinker with a deep understanding of digital marketing and analytics
• Someone with a proven track record of driving significant business growth through creative and effective marketing strategies
• Comfortable with working in a dynamic and diverse remote environment
• An individual with strong written and verbal communication skills
• Experience in public sector, SaaS, and/or highly regulated industries is a plus
• Experience with Eloqua, Hubspot, Salesforce, and LinkedIn for Business is strongly preferred