Content Marketing Lead

Group 1001 is a consumer-centric, technology-driven family of insurance companies focused on delivering outstanding value and operational performance. The Content Marketing Lead will own content strategy and execution across all channels and formats, creating compelling content that drives organic growth and establishes category leadership for Gainbridge, a part of Group 1001.

Responsibilities:

• Identify the content strategy that best works for Gainbridge, including where we should be spending 80% of our time and dollars…and where we should simply exist
• Build content foundations and proof engines. You will work with our brand agency to develop content voice and style guides
• Build scalable content generation workflows, including guides how we work with customers, creators, and partners to co-develop content
• Activate content for maximum impact. Atomize hero content into channel-optimized derivatives, including critical social channels across Meta, Reddit, LinkedIn, and TikTok

Requirements:

• 3+ years in content marketing, editorial, or brand journalism
• Portfolio demonstrating content that drives business results
• Strong writing and editing skills across formats
• Track record with LinkedIn and B2B social strategies
• Self-starter comfortable with ambiguity and rapid iteration
• Financial services or complex product content experience
• Experience building content programs from scratch
• Video production and multimedia content skills
• Strong belief that content can be the reason between why a brand wins or loses