Digital Marketing Strategist | Remote
United States
Full-time
5 days ago
No H1B
Key skills
Digital marketing experienceCampaign managementProject coordinationSalesforce Marketing CloudWorkfrontGA4Analytical skillsExperience in publishingWordPressMedia production experiencecommunication skillsSalesforceCommunication
About this role
Lifeway Christian Resources is seeking a Digital Marketing Strategist to help grow their Bible & Reference category through multi-channel strategies and campaign execution. The role involves leading marketing campaigns, managing digital content, and analyzing performance while working in a mission-driven environment.
Responsibilities:
- Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
- Lead quarterly marketing campaigns and launches for Bible and reference products
- Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels
- Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com
- Analyze campaign performance and adjust tactics accordingly
- Coordinate with internal and external teams on asset creation, approvals, and launch execution
- Oversee video and image production; manage content for product pages and catalogs
- Track budgets and work with vendors for invoicing, procurement, and creative services
- Support Lifeway presence at conferences and events
- Moderate travel, occasionally overnight
Requirements:
- Bachelor's degree in Marketing, Communications or related field- required
- 5+ years of marketing experience in corporate or agency settings
- 3+ years of experience in digital/email/video marketing
- 2+ years of experience coordinating projects or executing digital campaigns
- Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
- Strong strategic, analytical, and communication skills
- Demonstrated success managing multi-channel campaigns with measurable results
- Actively involved in an evangelical Christian church
- Master's degree, preferred
- Experience in publishing, ministry, or Christian retail markets - strongly preferred
- Experience with Salesforce Marketing Cloud, Workfront, Monday.com, Basecamp, and GA4 - strongly preferred
- Familiarity with WordPress, HTML, SharePoint, Firebrand
- Experience managing vendors, media production, or event support