Director, Content Marketing

Carrot is a global fertility and family care platform that supports individuals through significant life moments. They are seeking a Director of Content Marketing to lead the content strategy, ensuring that messaging is consistent and compelling to engage audiences effectively.

Responsibilities:

• Develop and execute a cohesive content and communications strategy aligned with company and marketing goals
• Set the tone, voice, and messaging architecture for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling
• Identify and prioritize storylines that resonate with Carrot’s B2B2C audiences, including employers, brokers, health plans, and members
• Ensure consistency and clarity in messaging and voice across all external content formats
• Personally write and oversee core content assets, including blog posts, white papers, reports, case studies, web copy, and event content
• Independently draft and refine content that translates complex clinical, product, and market concepts into clear, accessible narratives that reinforce Carrot’s leadership in fertility and hormonal health
• Maintain and manage editorial calendars across channels, aligning content with campaigns, product launches, and key cultural or policy moments, while owning day-to-day writing priorities
• Uphold a high bar for craft, clarity, and authenticity, editing and rewriting for both substance and style
• Maintain an active personal writing load across priority channels to set the quality bar and model Carrot’s voice
• Define and evolve Carrot’s category point of view on fertility, family-building, and hormonal health, and turn it into repeatable, written story platforms across channels and campaigns
• Own the organic content strategy for key owned channels, including the blog, website, email, and social (with a focus on LinkedIn, Instagram, and YouTube)
• Partner with SEO stakeholders to develop content that improves search visibility, authority, and demand generation
• Test and refine content formats, headlines, and distribution approaches to maximize reach, engagement, and performance
• Report on content effectiveness using clear, agreed-upon KPIs (traffic, engagement, conversion, share of voice, etc.)
• Use insights to recommend new topics, formats, and optimizations that deepen audience engagement and support pipeline and brand goals
• Identify new channels, formats, and partnerships that expand Carrot’s reach and relevance with priority audiences
• Lead, coach, and develop a Content Writer/Social Media Manager, setting clear goals and providing ongoing feedback and mentorship
• Manage freelance writers, agencies, and other external partners, ensuring alignment to Carrot’s brand, quality bar, and timelines
• Drive creative excellence, pushing for innovative storytelling approaches while keeping work grounded in strategy and results
• Build and continuously refine content processes and workflows that enable speed, quality, and collaboration
• Partner with Product Marketing and Communications to translate strategy into clear creative narratives that support campaigns, launches, and announcements
• Collaborate with Brand Marketing to ensure content is culturally relevant, on-brand, and amplified across channels
• Partner with Demand Generation to build and optimize content that fuels integrated campaigns, lead nurture, and pipeline goals
• Work closely with Commercial, Client Success, and Clinical teams to source stories, proof points, and data that bring Carrot’s impact to life
• Proactively identify and address potential roadblocks, risks, and reputation challenges in partnership with internal stakeholders

Requirements:

• A Bachelor's Degree
• 10+ years of content marketing or editorial experience, in B2B or B2B2C environments, including recent hands-on writing anchor content
• Proven ability to lead content programs that drive visibility, engagement, and measurable business outcomes
• Exceptional writing and editing skills that allow you to be prolific, speedy, and consistent across channels and assets
• Experience in healthcare, digital health, or benefits, with strong knowledge and understanding of current trends
• Excellent organizational and project management skills, with a track record of managing multiple projects and deadlines
• Demonstrated ability to distill complex data and research into clear, compelling content for diverse audiences
• Comfort operating in a fast-paced, ambiguous environment, with the ability to prioritize and pivot as needed
• A high bar for craft, clarity, and authenticity in both strategy and execution
• Experience in workplace benefits or adjacent HR/healthcare fields
• Familiarity with social media, content, SEO, analytics, and email marketing tools
• Track record of building or scaling a content function from scratch at an early-stage or scaling company
• Experience translating complex clinical or technical concepts into accessible narratives
• Prior experience leading or mentoring content or social media talent