AVP, Performance Marketing and Media Optimization – P&C (Remote)

USAA is dedicated to empowering its members to achieve financial security and is seeking an AVP, Performance Marketing and Media Optimization for their P&C division. This role involves leading a team to develop and execute marketing strategies, optimize marketing campaigns, and drive profitable growth through various channels, including digital and offline marketing.

Responsibilities:

• Oversees the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements
• Monitors results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities
• Responsible for the development of strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs
• Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights
• Researches and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches
• Oversees the effective deployment of Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale
• Accountable for overall effective delivery of end-to-end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements
• Identifies emerging third-party relationship opportunities to support future business needs
• Manages the risk and performance associated with large scale third-party contracts in support of USAA’s compliance initiatives
• Briefs C-Suite leadership on key initiatives and outcomes related to marketing channels
• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Requirements:

• Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
• 10 years of progressive experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment
• 6 years of people leadership experience in building, managing and/or developing high-performing teams
• 2 years of experience working with Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale
• Marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment
• In depth experience operating and leading in an agile environment
• In depth experience using data and metrics to measure impact and resolve improvements to deliver more effective ROI
• Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines to include relevant laws, regulatory, compliance, industry regulations and regulatory data sources
• Development of strategic capability roadmaps to deliver against future business needs
• Experience developing multi-marketing channel/campaign goals and demonstrated ability to achieve goals
• Demonstrated of ability to effectively engage with and influence C-Suite leaders
• Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals
• Executive-level business acumen in the areas of business planning, operations, industry practices and emerging trends
• Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy)
• 10+ years of experience in digital marketing leadership, with a strong focus on managing and optimizing large budgets across paid and lifecycle marketing channels (Video, Social, Display, Paid Search, Affiliates, Email, SMS, Emerging Channels) to drive measurable customer acquisition and deepening outcomes; Strong knowledge of insurance product and D2C distribution across Property & Casualty products is ideal
• Demonstrated ability to partner to use data-driven insights to inform test prioritization, optimize campaigns, and improve ROI
• Proven track record of developing and/or leveraging AdTech and MarTech ecosystems and tools to deliver performance improvements and marketing automation at scale; hands-on experience with Salesforce is a plus
• Skilled in executive-level communication, with the ability to distill complex insights into clear, actionable recommendations for senior leadership
• Deep understanding of marketing compliance and risk management frameworks, including data integrity/privacy practices and regulatory guidelines; marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment
• Proven leadership skills including the ability to influence, transparent and clear communicating style, ongoing talent development, and develop of strategic capability roadmaps to deliver against future business needs with an entrepreneurial spirit
• Demonstrated success operating in leading in an Agile cross-functional environment, driving strategic capability roadmaps and fostering talent development