Human InterestRemote
Senior Product Marketing Manager, GTM Readiness
United States of America
Full-time
2 weeks ago
$155,000 - $165,000 USD
H1B Sponsor
Key skills
Product Marketing ExperienceProject Management ToolsGTM Framework ProficiencyGoogle Suite ProficiencyTechnical Product UnderstandingAutonomous WorkCross-Functional LeadershipCommunication SkillsCollaboration SkillsGoSaaSProject ManagementProduct ManagementCustomer SuccessSales
About this role
Human Interest is a high-growth fintech company focused on making retirement benefits accessible for small and medium-sized businesses. The Senior Product Marketing Manager will orchestrate cross-functional partnerships to ensure successful product launches and align product roadmaps with organizational readiness.
Responsibilities:
- Own the GTM Operating System: Architect and lead the end-to-end go-to-market process, transforming raw product features into coordinated, high-impact market launches
- Embed with Product Squads: Serve as the primary marketing liaison within product development cycles to gain early roadmap visibility and eliminate "last-minute" launch surprises
- Negotiate Roadmap Readiness: Use your influence to align product ship dates with organizational readiness, ensuring Enablement and Training teams have sufficient lead time to certify stakeholders
- Orchestrate Cross-Functional Tiger Teams: Lead regular syncs between Product, Content, and Enablement to ensure messaging is locked, assets are built, and the field is prepared long before "Go-Live."
- Draft the Launch Blueprint: Develop comprehensive project plans and readiness checklists that track every dependency, from technical beta testing to internal sales certification
- Translate Product Value: Partner with Content teams to turn technical specifications into compelling, customer-centric narratives that drive adoption and competitive differentiation
- Audit Stakeholder Readiness: Act as the final "gatekeeper" for launches, verifying that Sales, Support, and Customer Success teams have the knowledge and tools required to support new releases
- Measure Launch Velocity: Track and report on the effectiveness of launch initiatives, using data to refine our GTM playbook and improve time-to-market efficiency
- Other duties as assigned
Requirements:
- 7-10 years of product marketing or product management experience
- Experience with Google suite of products
- Mastery of complex project management tools and methodologies, with the ability to manage multiple launch tiers and shifting dependencies simultaneously
- Ability to understand deep technical product features
- Proven ability to work autonomously and collaboratively, managing deadlines and prioritizing tasks with a high degree of ownership and self-sufficiency
- GTM Framework Proficiency: Expert-level mastery of product marketing frameworks (e.g., Pragmatic Institute, SiriusDecisions, or similar) to categorize launch tiers and define commercial readiness
- Experience in a regulated industry like finance or fintech, demonstrating a foundational knowledge of compliance requirements and the ability to navigate them effectively
- Familiarity with 401(k) and/or financial services products
- Bachelor's degree in Business, Marketing, or a related field
- Experience at a fast-paced, high-growth startup/SaaS company