iFIT is a company focused on creating a holistic health and fitness platform. They are seeking a Senior Manager or Director of CRM Lifecycle Strategy to lead the unified CRM function, bridging commercial priorities and building scalable lifecycle frameworks.
Responsibilities:
- Create a cohesive lifecycle strategy that connects hardware purchase journeys with subscription engagement, ensuring customers experience one continuous relationship with iFIT
- Act as a strategic partner to Marketing, DTC Sales, Ecommerce, and Subscription leadership to align CRM efforts with revenue goals, product launches, and growth priorities
- Standardize lifecycle processes, campaign frameworks, and performance measurement to drive consistency across teams
- Evaluate current team structures, identify gaps, and implement training, templates, and automation to improve execution quality and eliminate inefficient workflows
- Own the end to end CRM lifecycle vision across both hardware and subscription businesses
- Define how lifecycle marketing supports high consideration hardware purchases while also driving long term subscription engagement and retention
- Develop segmentation and messaging strategies that reflect different customer journeys across hardware buyers, subscribers, and hybrid users
- Partner with executive leadership to translate business goals into scalable lifecycle programs
- Lead and mentor CRM managers responsible for hardware DTC lifecycle and subscription retention programs
- Audit current workflows, tools, and campaign structures to identify inefficiencies or outdated practices
- Design standardized templates, playbooks, and automation frameworks that enable teams to move faster while maintaining quality
- Implement governance and operating rhythms that improve cross functional collaboration with Sales, Product Marketing, Ecommerce, and Analytics
- Serve as a senior stakeholder across Salesforce Marketing Cloud, OneSignal, Segment, and lifecycle tooling
- Ensure clean data architecture, consistent event tracking, and scalable automation across channels
- Partner with analytics teams to define success metrics tied to revenue growth, engagement, and lifetime value
- Establish clear KPIs across hardware conversion, subscription retention, attach rate, and lifecycle revenue impact
- Drive testing strategies and experimentation frameworks that continuously improve performance
- Provide executive level reporting and insights that inform business decisions
Requirements:
- 8 to 12 plus years of experience in CRM, lifecycle marketing, or growth marketing, with leadership responsibility across multiple teams or product lines
- Experience bridging physical product ecommerce and digital subscription or content businesses
- Proven success building lifecycle strategies that drive measurable revenue outcomes, not just engagement metrics
- Strong experience with Salesforce Marketing Cloud and customer data platforms such as Segment
- Demonstrated ability to build processes, train teams, and improve execution through automation and scalable frameworks
- Comfortable operating in fast moving, matrixed environments with multiple stakeholders
- Experience in fitness, wellness, consumer technology, or premium direct to consumer brands
- Background leading organizational transformation or standing up new lifecycle operating models
- Experience working closely with commercial sales teams and ecommerce leaders
- Familiarity with analytics tools such as Tableau, Looker, or Amplitude
- Authorized to work in the United States without sponsorship