Senior Manager, CRM Lifecycle Marketing

iFIT is a company focused on creating a holistic health and fitness platform. They are seeking a Senior Manager or Director of CRM Lifecycle Strategy to lead the unified CRM function, bridging commercial priorities and building scalable lifecycle frameworks.

Responsibilities:

• Create a cohesive lifecycle strategy that connects hardware purchase journeys with subscription engagement, ensuring customers experience one continuous relationship with iFIT
• Act as a strategic partner to Marketing, DTC Sales, Ecommerce, and Subscription leadership to align CRM efforts with revenue goals, product launches, and growth priorities
• Standardize lifecycle processes, campaign frameworks, and performance measurement to drive consistency across teams
• Evaluate current team structures, identify gaps, and implement training, templates, and automation to improve execution quality and eliminate inefficient workflows
• Own the end to end CRM lifecycle vision across both hardware and subscription businesses
• Define how lifecycle marketing supports high consideration hardware purchases while also driving long term subscription engagement and retention
• Develop segmentation and messaging strategies that reflect different customer journeys across hardware buyers, subscribers, and hybrid users
• Partner with executive leadership to translate business goals into scalable lifecycle programs
• Lead and mentor CRM managers responsible for hardware DTC lifecycle and subscription retention programs
• Audit current workflows, tools, and campaign structures to identify inefficiencies or outdated practices
• Design standardized templates, playbooks, and automation frameworks that enable teams to move faster while maintaining quality
• Implement governance and operating rhythms that improve cross functional collaboration with Sales, Product Marketing, Ecommerce, and Analytics
• Serve as a senior stakeholder across Salesforce Marketing Cloud, OneSignal, Segment, and lifecycle tooling
• Ensure clean data architecture, consistent event tracking, and scalable automation across channels
• Partner with analytics teams to define success metrics tied to revenue growth, engagement, and lifetime value
• Establish clear KPIs across hardware conversion, subscription retention, attach rate, and lifecycle revenue impact
• Drive testing strategies and experimentation frameworks that continuously improve performance
• Provide executive level reporting and insights that inform business decisions

Requirements:

• 8 to 12 plus years of experience in CRM, lifecycle marketing, or growth marketing, with leadership responsibility across multiple teams or product lines
• Experience bridging physical product ecommerce and digital subscription or content businesses
• Proven success building lifecycle strategies that drive measurable revenue outcomes, not just engagement metrics
• Strong experience with Salesforce Marketing Cloud and customer data platforms such as Segment
• Demonstrated ability to build processes, train teams, and improve execution through automation and scalable frameworks
• Comfortable operating in fast moving, matrixed environments with multiple stakeholders
• Experience in fitness, wellness, consumer technology, or premium direct to consumer brands
• Background leading organizational transformation or standing up new lifecycle operating models
• Experience working closely with commercial sales teams and ecommerce leaders
• Familiarity with analytics tools such as Tableau, Looker, or Amplitude
• Authorized to work in the United States without sponsorship