Manager, Marketing Campaigns - PAM, Identity Security, or AAG

Saviynt is a leader in identity security, providing an AI-powered identity platform that manages access to applications and data. They are seeking a Marketing Campaign Manager to architect and execute integrated marketing campaigns focused on their PAM and AAG portfolios, driving growth and optimizing performance across various channels.

Responsibilities:

• Own the end-to-end execution of integrated campaigns for PAM and AAG, moving from initial planning to launch, optimization, and reporting
• Deliver a unified brand voice across digital, field, partner, events, and SDR channels to ensure a seamless buyer journey
• Partner with Marketing Operations to ensure every campaign is perfectly structured in HubSpot and Salesforce, maintaining elite data integrity and attribution
• Track and aggressively optimize against KPIs, including MQLs, SQLs, and pipeline sourced/influenced
• Work cross-functionally with Product Marketing on personas, Sales/SDRs on follow-up motions, and Partner Marketing to activate our global ecosystem
• Make high-stakes tradeoffs to balance speed, quality, and impact in a fast-moving, high-growth environment

Requirements:

• 7+ years of B2B marketing experience, ideally within the cybersecurity or enterprise SaaS sectors
• Proven track record of executing full-funnel campaigns in a centralized model
• Comfortable working with complex data and attribution models to find the 'why' behind the numbers
• Thrive in complex, matrixed environments and know how to partner with Sales and SDR teams to drive conversion
• Operate with limited direction, prioritize effectively, and have the stakeholder communication skills to influence at every level
• Direct experience marketing PAM, Identity Security, or AAG
• Exposure to partner-led or ecosystem-driven marketing initiatives
• Experience supporting diverse regional marketing teams (AMS, EMEA, APJ)