Field Marketing Manager - East

Honeycomb is a leading service in observability, collaborating with notable companies across various industries. The Field Marketing Manager will drive revenue through strategic field programs, manage events, and align internal teams to achieve measurable business outcomes.

Responsibilities:

• Drive revenue by partnering closely with sales to identify and engage target accounts through integrated field programs - including campaigns, regional initiatives, and high-impact experiences
• Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
• Align internal teams (sales, marketing, customer success, etc.) on goals, expectations, timelines, deliverables, attendee-sponsor list acquisition, event logistics, and performance reporting
• Collaborating with the demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
• Own and optimize key performance metrics (pipeline, influenced revenue, conversion rates, net-new contacts) to guide strategy and maximize program performance
• Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported
• Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
• Assist leadership with initiatives and projects, as needed

Requirements:

• 4-7 years experience in field marketing, preferably in B2B SaaS market
• Strong working knowledge of AI-powered tools to support marketing workflows - using AI to drive creative innovation, accelerate execution, improve program effectiveness, and scale regional impact
• Experience with Salesforce
• Excellent written and verbal communication skills
• Experience in and a passion for converting amazing events into qualified leads driving the business forward
• Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
• Proven capacity for exceptional customer service to internal and external stakeholders
• A self-starter with the initiative to drive projects to completion independently
• The desire to excel in a fast-paced environment
• You love being part of a highly-energized team. Innovate, collaborate, celebrate
• Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
• Available to travel up to 40%
• Experience developing and executing ABM strategies a plus
• Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus