Vice President, Product Marketing

Eve is redefining legal technology with AI-driven solutions for plaintiff law firms. As the VP of Product Marketing, you will shape GTM strategy, drive product positioning, and enable sales and marketing teams to succeed in the market.

Responsibilities:

• Own and evolve the company’s product marketing strategy to drive market expansion and revenue growth across Eve’s product suite
• Conduct market & competitive research and develop a deep understanding of our customer’s needs that inform our GTM strategy and product roadmap
• Equip the GTM team with the right messaging, content, and tools to effectively communicate our value proposition to both win and retain customers
• Create clear, compelling messaging and positioning that effectively communicates Eve’s value proposition and established differentiation in the legal AI market
• Lead the planning and execution of product launches, including GTM strategies, cross-functional coordination, and post performance analysis to ensure adoption
• Collaborate with Sales, Success, and Product teams to develop and execute an overall product marketing strategy that drives business impact

Requirements:

• 10+ years in B2B tech marketing, including 5+ years in senior leadership
• Proven success building and scaling marketing in a growth-stage software company, ideally in legal tech, AI, or data-driven enterprise products
• Demonstrated success combining brand storytelling, developer advocacy, and measurable growth
• Strong analytical skills and familiarity with AI tools that enhance marketing productivity and insight
• Comfortable using and integrating AI systems for message optimization, campaign design, content creation, and performance analysis
• Excellent communication skills - able to distill complex technical concepts into clear, resonant stories