Senior Marketing Manager

Sketchy is a company focused on transforming clinical education through innovative approaches. They are seeking a Senior Marketing Manager to lead B2C growth initiatives across various channels, develop targeted messaging for different learner segments, and build sustainable growth strategies within healthcare student communities.

Responsibilities:

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels
• Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms)
• Manage budgets with clear ROI accountability
• Develop differentiated positioning for med, NP, and PA students
• Translate product features into compelling value propositions and marketing assets
• Own onboarding, engagement, and retention campaigns across email and in-app channels
• Build and optimize automated lifecycle flows
• Execute student-facing events and conference activations
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics
• Track performance across channels and make data-driven investment decisions
• Partner with product and content teams to align messaging and share user insights
• Manage vendors and communicate results clearly across teams

Requirements:

• 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI
• Experience with lifecycle/email marketing and marketing automation
• Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred)
• Strong product intuition and experience partnering closely with product teams
• Ability to develop differentiated messaging for distinct audience segments
• Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics
• Excellent writing and communication skills across formats (ads, emails, landing pages, decks)
• Self-starter mentality with strong ownership and comfort building processes from scratch
• Ability to operate effectively in ambiguity and a fast-changing startup environment
• Background in edtech, healthcare, or student-focused products
• Familiarity with healthcare education (medical school, NP programs, PA programs)
• Experience in a growth-stage startup environment (Seed to Series B)