Manager of Growth Marketing B2B

Sorenson Communications is a leading language services provider focused on enhancing accessibility and inclusion through communication solutions. The Manager of Growth Marketing will design and implement marketing strategies to expand the customer base and increase revenue, while collaborating with cross-functional teams to achieve growth objectives.

Responsibilities:

• Lifecycle Marketing Strategy: Design and support tailored marketing campaigns for different stages of the customer journey, optimizing each touchpoint for engagement and conversion
• Test and Learn Approach: Conduct A/B testing on marketing materials to determine the most effective versions, enhancing overall campaign performance
• Performance Analytics & Optimization: Analyze campaign performance data to identify trends and assess the effectiveness of marketing tactics, providing actionable insights to adjust strategies and improve outcomes
• Cross-functional Collaboration: Build strong relationships across teams to ensure campaigns are cohesive, effective, and delivered on time
• Stakeholder Communication: Regularly report campaign progress and results to stakeholders, gather feedback, and ensure alignment with teams and leadership
• Trend Integration: Stay informed on the latest marketing technologies and industry trends, integrating innovative solutions to enhance strategies
• Content Marketing: Leverage knowledge of content marketing tactics, including SEO, email marketing, digital advertising, and social media marketing
• Compliance Assurance: Ensure all marketing campaigns are submitted for compliance review to meet legal and regulatory standards
• Other duties as assigned

Requirements:

• 4 Year/Bachelor's Degree
• 5 years of experience in marketing or related business experience
• Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365)
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Familiarity with project management tools, such as Jira, for managing marketing workflows
• Ability to analyze web traffic and user behavior via Google Analytics to inform marketing strategy
• Ability to test and evaluate multiple variables to optimize campaign effectiveness
• Expertise in digital marketing strategies and best practices
• Strong understanding of SEO and SEM techniques
• Proficient in data analysis and reporting
• Excellent communication and presentation skills
• Strong problem-solving abilities and a collaborative approach
• Creative thinking with an analytical mindset
• Professional attitude and team player able to work across company departments