Field Marketing Manager - East New

Honeycomb.io is a leading company in observability tools, working with notable clients across various industries. They are seeking a Field Marketing Manager to drive revenue through integrated field programs, collaborate with sales and marketing teams, and optimize key performance metrics to enhance program performance.

Responsibilities:

• Drive revenue by partnering closely with sales to identify and engage target accounts through integrated field programs - including campaigns, regional initiatives, and high-impact experiences
• Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
• Align internal teams (sales, marketing, customer success, etc.) on goals, expectations, timelines, deliverables, attendee-sponsor list acquisition, event logistics, and performance reporting
• Collaborating with the demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
• Own and optimize key performance metrics (pipeline, influenced revenue, conversion rates, net-new contacts) to guide strategy and maximize program performance
• Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported
• Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
• Assist leadership with initiatives and projects, as needed

Requirements:

• 4-7 years experience in field marketing, preferably in B2B SaaS market
• Strong working knowledge of AI-powered tools to support marketing workflows - using AI to drive creative innovation, accelerate execution, improve program effectiveness, and scale regional impact
• Experience with Salesforce
• Excellent written and verbal communication skills
• Experience in and a passion for converting amazing events into qualified leads driving the business forward
• Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
• Proven capacity for exceptional customer service to internal and external stakeholders
• A self-starter with the initiative to drive projects to completion independently
• The desire to excel in a fast-paced environment
• You love being part of a highly-energized team. Innovate, collaborate, celebrate
• Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
• Available to travel up to 40%
• Experience developing and executing ABM strategies a plus
• Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus